Thinking of print media, then these stats will be worthwhile knowing:
A two-page spread attracts approximately 25% more customers
A full-page advertisement attracts about 33% more readers than a half-page advertisement.
Photographs of the end product work better than photos of the raw product, even if you only sell the raw product.
Photographs and/or illustrations work better than text.
Headlines attract the eye.
Embedded infographics are easier to consume and therefore significantly more effective
People in advertisements attract more attention than advertisements without them.
Your photo or caricature significantly assists in identification and builds trust.
Some of these tips cost more than others, that’s when your marketing budget becomes an influencing factor. Some of these tips, on the other hand do not increase production costs, so using these makes very good and intelligent sense.