Seams brutal, but the real meaning of this statement is that regardless of the business activity, costs need to be factored into every move. This also applies to existing operations. It’s not about being a scrooge, far from it, it is about ensuring that there are suitable checks and balances in place to ensure that your operations are always performed with efficiencies in mind.
Regardless if the business is government or private industry; if the organisation is a multi-national or an owner-operator, ensuring that you leverage on efficiencies will always ensure that the enterprise is best setup for success.
The word “Efficiencies” can evoke images of slashing to maximise profits. Efficiencies is far from that, although a welcome consequence from implementing efficiency strategies may be increased profits.
An alternative way of looking at the concept of Efficiencies (if you just cannot let the negative imagery go) is to replace it with “A strategy to reduce waste”. Now the concept, although essentially similar in action and outcome, is seen as a business and civic duty. Your efforts to reduce waste can now be a positive action and one that the whole community would be pleased to participate in.
Reducing waste does come with a potential negative side-effect, if your primary reason is to increase profits. If your strategy is to encourage community involvement in your attempts to reduce waste, you will be expected to provide a community dividend. This is not a bad strategy from a marketing point of view, but unlike Efficiencies, Reducing Waste will claw back some profit gains. Provided you are able to convey the dividend, then the whole strategy becomes holistic in nature – and this is not a bad thing.