Achieving your business goals are important – no doubt about it.
If your goals are all about increasing sales or market penetration or brand awareness or whatever, then that is a good thing to strive for. But at what cost?
Business success relies not only on the external elements that enable you to reach your goals. If, on the other hand, the cost of doing business means sacrificing or losing your family or your life, then is this success justifiable?
I doubt that many of you believe that running the business and losing your health is a good thing. Just as doing a stocktake is a good indicator of how the business is running, it is also important to do an inner stock-take. It is just as important to evaluate the effect on yourself, your family and friends, and your staff.
A holistic approach is defined as:
“The cost of the individual parts is less than the value of the whole”, or in other words, investment in your human resources will pay greater dividends than not.
You need to grow as a person, as an entrepreneur. If you kill yourself in the process of building an empire, then why bother. Take stock of what you are doing and how you interact with the rest of the world. If you can see problems, then (as you would with the business) fix them before they become irreparable.
Work Life Balance
A cliché I know, but absolutely true in every sense of the word. You are not an island; there are many resources that support what you do. Ignoring your support and family structure will eventually erode that support, and this will negatively impact on what you do. Put this way it sounds quite selfish, but by appreciating family will allow everyone to grow together; will allow everyone to stay together.
Self Help books, evangelistic styled seminars, positive thinking scams, pyramid selling schemes, multi-level marketing and a dozen more different resources, once you strip away the rubbish part of the content, all have a similar core message. It has to do with positive thinking and achievable goals. My strong recommendation is to dabble in these types of voodoo and attend sessions when they become available (they will all be for free). Attend many different presentations, not to see how different systems work, but to identify the core messages. You will quickly find that the messages are the same, in fact these messages are also valuable and can be applied to your own setup once the irrelevant stuff has been stripped away. Pick out the good stuff, look beyond the hype and the unrealistic claims, and this type of resource quickly becomes valuable.