The old adage that you will find love when you are not looking for it is soooooo true here. Same applies to making money. If you are desperate to make a fortune, then you may fail.
I am not saying that you should not be driven; far from it. You need to have a goal. You need to be focused. If you become overly reliant on measuring every single success, if you become so hard-lined about squeezing every cent from every sale, if you become fanatical about chasing every dollar that you can get your hands on, then you will lose focus on what is important. You will lose direction. Your customers will see straight through this plan, and you will lose customers. This is a very bad thing because it will be difficult to recover from a this type of situation.
If, on the other hand you are passionate about what you do, and you want to deliver a style of product that offers real value to your customers, then almost unknowingly you will automatically dial in a success formulae. This will always rub onto your staff and they will replicate your successes. You end up making more and more.
If you truly love what you do then work will not appear to be work.
If you expect to be in the game for only a short period of time, then go right ahead and burn as many customers that you can. Just hope that you make enough to see you through to retirement and then to death because it will be difficult to lose the shady and dishonest reputation. Oh, and hope that you haven’t upset the wrong people along the way as you might just end up skipping the retirement phase of your life and just jump straight to the death part.