Well we warned you about it, and it took exactly 1 day for an Australia Day Advertising blunder to hit the news and social media.
Mister Jones Espresso in Bermagui NSW used their chalk board A frame sign to advertise that they were open over the public holiday. Only problem is that they referred to Australia Day as “National Dickhead Day”.
Sure some people will probably agree with this generalisation, however most people probably will not. This is immediately evident by the social media chatter on the subject.
Being in the headlines is only a good thing when you are there for the right reasons – I suspect that Mister Jones could have probably used a different selection of words to advertise that they were open for business; however, I suspect that they were probably advertising a personal sentiment – maybe a little bit more than just their opening hours.
Structure your advertising and marketing plan so that a goal is defined; then, and this is important, evaluate the success or otherwise of your completed plan to determine if the original goals were met. Use the evaluation outcome a an input into your next advertising and marketing plan.