The 2016 Olympic Games - Rio de Janeiro August 5 to 21, 2016. The Paralympics follow on September 7 to 18, 2016.
Like it or not the biggest international sporting event this year will be the Rio Olympics. There will be massive saturation on at least one network television station, Olympic mentions on all the other network stations, plus huge online and print media coverage. Your customers will be bombarded with the Olympics and Olympic related events. It will be retail suicide not to (at least try and) associate yourself with this event.
There are literally thousands of opportunities that can be used to associate yourself with this event:
Kebabs skewered onto a javlin.
Meatballs photoshopped onto the shot put.
Energy drinks associated with athletics.
Protein supplements aligned with weightlifting.
Running shoes with any running event.
Fashion with Rio colour.
South American textiles.
Anything party with carnival.
You get the picture – right?
Throw some ideas around with your colleagues, staff, business associations, and your customers. You will only have a short window of opportunity in which to exploit the association, so best to start thinking about what to do now.
If using imagery, then be careful with reproducing the Olympic rings – these are trademarked and are actively protected, so best avoided. Although highly recognisable, the range of imagery that will associate yourself or your goods and services with this event is limited only by your imagination.