If it looks like a duck, walks like a duck and quacks like a duck then it might not be a duck. Welcome to the world of feelpinions.
You know that feeling that you get, it's gut instinct; something is not quite right but you just cannot put your finger on it. Or something is absolutely brilliant you don’t know why you or anyone else has thought of it before.
A feelpinion is an uninformed opinion; however I think that there may be much more information behind a so-called uninformed feelpinion that what we give it credit for.
Let me digress for just a moment - I promise I will come back to this line of thought.
Market research either conducted by yourself or by a specialised research company, is a method used to gauge public opinion on something that you may want to do, introduce, manufacture etc.
Everyone does it, and some really big coin is spent to eliminate or at least reduce the guesswork involved in bringing a new product/service to market.
Specialised market research organisations are good value for money - they have the tools and expertise to provide accurate data penetration across a number of targeted or consequential demographics. There is a lot of science behind what these guys do - hey, KNUCKLES does the same thing on a very regular basis.
But what do you do if you are on a slightly smaller scale - what if your new product is not a new revolutionary family automobile, but rather a new flavour combination?
Sure you can contact third party companies and they will give you accurate research on the likelihood of success but won't offer any guarantees. And that lack of guarantee is where the risk is held. All of a sudden, your new product/service is a risk exercise.
Ultimately, regardless if you have used an external company or have undertaken the research yourself, after-all you are probably a typical user of your goods and services, the final decision whether to proceed or not will probably be driven by gut instinct. It will ultimately be your feelpinion that will dictate which way you go.
Will you get it right?
Remember, you will miss every shot you don’t take.