Engaging consumer’s in-store where 74% of purchases are impulse is the key.
KNUCKLES offers a Promotional Advertising Service (PAS) – Profit Hub concept in a retail setup which provides the retailer an opportunity to utilise a digital signage system to enhance the customer experience at the Point-Of-Purchase (POP), increasing the ROI/ROO. With over 2/3rds of purchases being impulse buys, dynamic signage can increase your advertising effectiveness by 40%; this alone makes it critical to engage with your customers effectively.
The System: The customer arrives at your POP and takes a queue management ticket. This is an informal acknowledgement that the customer will be served shortly – this is your first touch point.
The KNUCKLES Q Now Serving System encourages your customers to engage with the screen to monitor their progress up the queue. This is your second touch point. Having engaged with your customers, the Q Now Serving System displays customer relevant information; your current specials, new product lines, product preparation details, etc.
Once your counter staff engage with the customer (the third touch point), they are able to re-enforce your current messages.
The Science: Studies have shown that when you maintain customer engagement in queues, the customer perception of wait time is reduced, and overall satisfaction is increased. Product placement in and around your Profit Hub in association with the digital displays can increase impulse purchasing behaviours.
PAS has the expertise to assist retailers to encourage impulse purchasing by your customers using a number of proven techniques such as dynamic signage, content management, queue management, and product placement.
For further information, please call Sandro on 0417 917 804.