Easter is a Christian religious event. It is also heavily associated with chocolate, eggs, bunnies, and holidays. So unless you are a church or a chocolatier it might be difficult to associate that car seat cover or antique furniture with the Easter event.
So how do you capitalise with the Easter festivities?
Well it’s not that difficult to jump onto the bandwagon. Think beyond the actual event and look at what people may do.
Food retailers will latch on the fact that families will be getting together during this time. This offers a pelota of opportunities from raw ingredients, prepared foods, platters, restaurant opportunities, etc.
People will take advantage of the 4 day long weekend to take a small break. If you are a tourist destination or attraction, either metro or rural, or if you offer accommodation services, you should be totally booked out. Early autumn in Australia still presents magnificent weather for people to get out and about.
The long weekend is also an ideal opportunity to get into some DIY or gardening. If you are a hardware store, garden centre, landscape supply or service business, this should be your busiest time of the year.
But what if you are not in any of these industries?
As a festive event there are some things that you can implement to re-enforce the Easter event:
Use your customer direct touch point to wish them a Happy Easter – train your counter staff.
Display a Happy Easter message on your Digital Signage screens.
Create static posters wishing your customers a Happy Easter, maybe with store opening hours over the period.
Get Happy Easter stickers with your logo and apply this to any wrapping or bags that you place your customer goods into.
Post Happy Easter messages onto your social media outlets.
Email your customer base a Happy Easter message.
Post your customer base a Happy Easter postcard.
Host a Easter Egg Hunt event or sponsor an existing one – maybe in association with a local community group or school.