WHAT ARE YOU SELLING? AND TO WHO?
November 19, 2018
November 12, 2018
CLAYTON MARKET RESEARCH
November 5, 2018
February 17, 2018
FAILURE IS THE ABSENCE OF PERSEVERANCE
February 10, 2018
February 3, 2018
INFORMATION LEADS TO PURCHASE
January 27, 2018
CONVENIENCE IS THE NEW BLACK
January 20, 2018
COURT YOUR CUSTOMERS
January 13, 2018
I SAY, YOU THERE, WEREN'T YOU LISTENING
December 24, 2017
SIMPLY THE BEST
July 23, 2017
AVERAGES ARE FOR ASSHOLES
November 13, 2016
August 6, 2017
December 24, 2015
If you haven't already done it and you are reading this, then you have left it too late.
Christmas Marketing, as with all marketing plans and schedules:
needs to be organised well in advance,
needs to be structured,
needs to be linked to previous marketing plans,
needs to be linked to future marketing schedules,
needs to be relevant to your customers,
needs to be aligned to your strenghts, and ultimately,
needs to drive sales.
The central theme here is that marketing should not be a reative task that you start thinking about a week or a couple of days out from the event.
A marketing plan should be moulded around your calendar encompasing national, local, and community events/festivals/public holidays/etc.
Don't know where to start?
Start Googling, start talking to peers and customers, call in dedicated marketing specialists, or call KNUCKLES in and let us develope a PAS orientated plan for you.
Advertising Standard Bureau
Australian Financial Review
Customer Relationship Manager