"Snake oil is a traditional Chinese medicine made from the Chinese water snake (Enhydris chinensis), which is used to treat joint pain. However, the most common usage of the phrase is as a derogatory term for compounds offered as medicines that implies that they are fake, fraudulent, quackish, or ineffective. The expression is also applied metaphorically to any product with exaggerated marketing but questionable or unverifiable quality or benefit."
It's a sad fact of life that Snake Oil Salesmen will come in and promise the world, however, anecdotally the promised revenues from digital signage advertising rarely materialise.
If you are thinking of introducing digital signage into your store, stop and think about what you want to achieve from the digital signage.
Digital signage systems are designed to either:
Display your goods and services
Display your goods and services AND third party complementary products and services
Display third party goods and services
Display your competitors goods and services
If you think that options 1 and 2 are what you want to achieve, then how easy is it for you to alter your own advertising - is there a cost associated with changes?
If you think that option 3 is good, what control do you have over the third party advertising - do you really want those Adult Phone Sex Lines being advertised in your store?
If you think that option 4 is good, then you might as well as close up shop and save yourself the grief.
The KNUCKLES Advertising Network digital signage concept revolves around YOUR advertising YOUR goods and services on YOUR equipment in YOUR store. Our software facilitates, like all good content management systems, the process for you to display high quality professional digital signage solutions that have been designed to engage with your customers. Our development team performs all the research and development tasks associated with improving the software operations and the stock library of media. Our sales staff are always available to advise and assist in creating the most appropriate advertising for your store and show you how easy it is able to be modified.
Modify your ads as often as you like at no cost* and in seconds.