External Quarterly Reviews work as a great grounding or as a valuable validation tool. The results of an external review can go either way and the results may be a total surprise.

I have previously mentioned that the closer that you are to a product or service the hard...

The closer you are to a product or service the more difficult it is to become objective about it. It’s like a Funny Looking Kid (FLK) – the parents will always love him (or her) even if the rest of the world thing that he has a good face for radio (apologies to all the...