ALREADY SIGNED UP WITH ANOTHER MOB?

Don't despair. Our competition concentrates on generating revenue $ but ignores your own advertising requirements.

The number of digital signage players in the market is increasing proportionally as the cost of hardware comes down. The affordability of hardware means that all retail operations can incorporate a digital signage system to complement their current marketing efforts.

The downside of new players entering the field is that their primary concern is to generate revenue dollars for their own coffers by installing equipment into your real-estate to advertise other people’s products in your space, and in return, they offer a small rebate to compensate you for the power they use and maybe for the space they are effectively renting from you - and all this so that your competitor can advertise directly in your store to your customers. Makes sense? Well not to us at KNUCKLES Advertising Network.

The main aim of digital signage is to advertise your goods and services to your customers, or to advertise products from complementary organisations. The advertising needs to be relevant; otherwise its impact will be lost. This is basic marketing knowledge.

How engaging will an advertisement for motor oil be to customers in a convenience deli? Or how relevant is it to see ex sports stars spruiking about the benefits of analgesic gels in a liquor or hardware store? If this is the sorts of ads that you are presenting your customers, then the next time they come into the shop, they will ignore the screen; classifying it as annoying white noise.

Shouldn't you be using this digital signage space to advertise your own products and services?

KNUCKLES Advertising Network has listened to what you want. We continually do so -this is part of our "Crowd Sourcing" policy. We have also had a look at the draconian contracts that you may have already signed which forbids you from introducing other digital signage into your shop. Well, don't despair. The KNUCKLES Advertising Network products allow you to advertise your own goods and services - this is allowed as otherwise it can be considered a restriction of trade and this is against the law.

At the end of the day - it is your business and your livelihood. Why compromise it by advertising your competitor's goods and services in your store.